The AA Brand Report: Past & Current Logos
It was really difficult trying to find examples of past logos as there is not a vast amount of information on them. I was however able to find a few, if not all, of the past logos including the currently used logo. Some were found through researching and taking screenshots of past television advertising campaigns and others were found through trawling through pages on the internet. Most of these examples were and are used with a tagline or slogan alongside them. These include “It’s great to know you belong”, “We’re all you need to know”, “To our members we’re the 4th emergency service”, “Just AAsk”, “You’ve got AA friend” and the currently used slogan “For the road ahead”.