Dissertation Prep Articles

by danielbarnesdesign

My 2 questions that i have chosen are:

Is a logo really necessary for a smaller company?

and

What sells a product? The brand or the product itself?

I have researched into other people’s views on these subjects in order to help me answer these questions.

Here are links to articles online that have caught my attention.

http://www.bigbrandsystem.com/do-i-need-a-logo/

http://www.blogtrepreneur.com/2012/01/04/10-reasons-every-small-business-needs-to-brand-with-a-logo/

http://digitalbrandmarketing.com/2011/06/21/why-does-a-company-need-a-logo/

http://graceoris.com/2011/11/do-you-or-does-your-client-really-need-a-logo/

http://www.tribedesign.com/services/branding/branding_sellthebrand.htm

http://www.badlani.com/consulting/branding.htm

http://www.fhoke.com/blog/2010/05/06/your-brand-is-way-more-than-a-logo/

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